State of the Environment inVennesla 2000

Ecologically cultivated food- eating habits in Vennesla.

We walked around in Vennesla centre a Monday morning, to find out how conscious people in Vennesla are when it comes to buying organic food.

The questions were these: Do you buy organic food? Why or why not? Would you have bought more organic food if it was cheaper, if you had more information about it or if there was a better selection in the stores?

The results are very surprising:

The blue area is people who answered yes, 16%. The red area is people who answered no, 84%.

Only 16% of those we asked, are conscious buyers of ecological food. The reasons why so few buy this, are among others:

Scarce selection in the stores.
Too little information about the products.
Ecological food is more expensive than their "Sister- products" which is not ecological.
It doesn't taste good.

If the ecological food had had better quality, had been advertised, had been cheaper and easier attainable, more people would buy ecological products; most of the people we asked in our inquiry say.

- The selection of organic food isn't exactly the best!

As the situation is now, the ecological food has not a bright future in Vennesla. Big changes is necessary if these products shall be more in demand. Changes like better selection, quality, information and price.